Gurugram, Haryana-based creator commerce platform Wishlink has raised $17.5 million in a Series B funding round led by Vertex Ventures Southeast Asia & India.
The round also saw participation from existing investors Fundamentum and Elevation Capital, who had led the company’s $7 million Series A in February 2024.
Founded in 2022 by Shaurya Gupta (CEO), Chandan Yadav (CTO), and Divyansh Ameta, Wishlink enables social media creators to drive commerce for brands through personalised multi-brand storefronts.
The company has built a technology stack designed to redirect creator-driven traffic from social platforms to brand websites, helping brands acquire and convert customers more effectively.
Its creator network includes names such as Simran Balraj Jain, Anushka Hazra, Thatbohogirl, Kinnari Jain, and Garimaasabharwal.
The startup plans to use the raised capital to expand its creator and brand network and invest further in technology aimed at improving shopping experiences for consumers, while enabling deeper collaboration between creators and brands.
“In the last 4 years, we’ve seen creators increasingly influence how consumers discover and buy products, and we strongly believe that building deep tech infrastructure will allow this ecosystem to scale sustainably, creating immense value for consumers, brands and creators alike. We aim to empower lakhs of creators to earn sustainably from their content – enabling their audiences to shop better, while adding immense value to brands across their funnel.” said Shaurya Gupta, CEO of Wishlink
“Consumer buying behavior is meaningfully shifting toward influencer-led discovery and purchase, which is driving the rapid growth of the creator economy in India. Wishlink is best suited to capture this market with their technology enabled platform and obsessive commitment to creator retention, delivering tremendous value to both brands and consumers alike. We at Vertex Ventures SEA & India are excited to partner with Shaurya and the entire Wishlink team and work towards capturing this massive opportunity.” said Nikhil Marwaha, Partner, Investment, Vertex Ventures Southeast Asia & India.
Wishlink said it currently works with over 40,000 monthly active content creators who generate more than 300,000 pieces of content each month. The platform enables over 6 million orders and more than Rs 350 crore in monthly sales for its partner brands and e-commerce platforms.
The company said it enables brands to achieve full-funnel marketing objectives with measurable return on investment, while maximising monetisation opportunities for creators.
