Adobe and Bharti Airtel on Thursday announced a strategic partnership to offer a one-year free subscription of Adobe Express Premium, worth ₹4,000 to all Airtel customers across India.
The offer covers prepaid and postpaid mobile users, Airtel Xstream customers, and subscribers using Airtel’s DTH services. Adobe Express Premium will be accessible through the Airtel Thanks app, with the company stating that no credit card details will be required for activation.
The partnership extends Adobe’s AI-powered content creation platform to Airtel’s nationwide user base of more than 360 million customers, making professional-grade creative tools available at scale through a bundled telecom offering.
Adobe Express is positioned as an AI-driven design and content creation platform that enables users to create graphics, videos, and marketing assets using automated tools, templates, and generative features.
“We are excited to partner with Airtel to bring Adobe Express Premium to millions of people across India for free, accelerating the growth of India’s vibrant creator economy and enabling people to easily produce standout content – whether boosting their careers, growing their businesses or promoting their passions,” said David Wadhwani, President, Creativity and Productivity Business, Adobe.
Under the Premium plan, users receive 250 generative AI credits each month, access to premium static and video templates, more than 200 million royalty-free Adobe Stock photos, videos, music tracks and design assets, the complete Adobe Fonts library with over 30,000 fonts, tools including Remove Video Background and bulk asset resizing, and 100GB of cloud storage.
The Adobe rollout follows Airtel’s earlier AI-focused collaboration with Perplexity, under which the telecom operator offered users a one-year Perplexity subscription valued at around ₹17,000, positioning Airtel as one of the first Indian telecom providers to bundle premium AI services at scale.
