A file photo of Archita Phukan (Instagram/@babydoll_archi); Exclusive image illustration by LAFFAZ- Assamese influencer Archita Phukan’s identity was misused through AI-generated explicit content created by her ex-boyfriend.
- The fake Instagram account (@babydoll_archi) gained over 1 million followers and earned him around ₹10 lakh.
- Police arrested the accused, confirming Archita had no link to the adult industry; the case highlights growing concerns over AI misuse in India.
Archita Phukan, a renowned influencer from Assam known for her advocacy for women’s and children’s welfare, has made a startling revelation that has garnered widespread attention both in India and internationally. The Instagram account named “@babydoll_archi” that showcased her bold avatar was not managed by her at all. According to the latest reports, Phukan’s bold pictures were AI-generated, and the one viral picture that featured Archita Phukan with the adult film star Kendra Lust was also AI-generated.
On 12 July, the Assam Police arrested Pratim, who misused one of Archita’s pictures to create fake imagery and videos in an attempt to seek revenge for the breakup.
An FIR was registered under relevant sections of the Bharatiya Nyaya Sanhita (BNS). “We have arrested him under sections of BNS, but we may include provisions of the Information Technology Act for cyber fraud, defamation, identity manipulation, obscenity, and invasion of privacy. Bora is currently in police custody and will be produced before a court soon,” said the Police
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The investigations by Assam police identified that Phukan’s ex-boyfriend, Pratim Bora, who is an engineer from Tinsukia, created the fabricated persona of Archita using various AI tools. He morphed a single real photo of Archita into numerous explicit images and short videos and made them public on Instagram through the “@babydoll_archi” handle. The fake account garnered over 1 million followers by mid-2025. Pratim admitted that he monetised Archita’s fake AI-generated pictures and videos and earned around ₹10 lakh.
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The Dibrugarh Senior Superintendent of Police, Sizal Agarwal, revealed that Pratim created obscene content related to Archita in an attempt to show that she has joined the adult entertainment industry and has relocated to the United States.
The Police confirmed that Archita had no connection to the adult content or industry, and has not relocated to the U.S.
“The victim and the accused have a past acquaintance, and due to some personal reasons, he resorted to doing this sort of crime. AI technology was put to full use, and it was made to appear as if the victim had joined the porn industry, which turned out to be fake.” said SSP Sizal Agarwal.
According to the reports, Pratim may face up to 5 years in prison and a fine of ₹10 lakh.
Who is the real person behind Archita Phukan?
The actual woman whose face was used remains private, with no prior public persona. She later shared that she had once paid around ₹25 lakh to escape forced prostitution and now advocates for rescue work from red-light areas—donating to causes and helping at-risk children and women.
After she came to know about the fake Instagram account depicting her AI-generated imagery, she changed her Instagram account name to Amira Ishtara in order to distance herself from the stolen identity called ‘Babydoll Archi’ and counter rumours of being a totally AI-generated persona. However, at present, Archita’s official Instagram handle is also invisible.
Editor’s Note
This case is seen as a legal milestone in India’s emerging efforts against AI-generated defamation and digital sexual abuse, highlighting the pressing need for stronger cyber laws and AI regulations. The case underscores how AI and deepfakes can be weaponized for revenge, profit, and defamation, especially targeting women. It also signals a shift toward recognizing digital trauma akin to real-world harassment and how society must respond with empathy and law-based protection.
Archita Phukan’s story is a cautionary tale of how deepfake technology, combined with personal vendetta, can wipe out one’s identity and dignity. But it’s also a testament to resilience: legal systems intervened, and the real woman began to reclaim her narrative. The larger battle against AI misuse and cyber defamation, especially toward women, is just beginning.
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