After Reliance Industries’ Mukesh Ambani, it is Bharti Airtel that has also entered the edtech domain. The telecom major yesterday announced that it has invested an undisclosed amount in the Mumbai-based edtech startup Lattu Media as a part of its Airtel Startup Accelerator Program. Lattu, more commonly known as Lattu Kids offers digital learning avenues for children under the age of 10 years through its app that focuses on improving English vocabulary, reading and mathematics.
Airtel in a press statement stated,
“The investment will enable Airtel to add Edtech to its premium digital content portfolio and give distribution scale to quality learning material from Lattu Kids.”
Adarsh Nair, Bharti Airtel’s Chief Product Officer shared,
“At Airtel, we aspire to support the growth of the startup ecosystem through our digital platforms. And now more than ever, online education is a critical need for millions of young children who do not have access to regular classrooms,”
“We believe that Lattu Kids can make a positive impact in the space of online education and are excited to have them in our accelerator and partner in their growth.”
Lattu Media is the fourth company to join Airtel Startup Accelerator Program after Voicezen, Spectacom and Vahan. The company has highlighted that the unavoidable closure of schools and adoption of virtual classrooms have boosted digital learning and there’s a lot more scope and expansion coming forward in the sector. Moreover, according to a KPMG report from 2016, India’s edtech industry is expected to surpass $2 billion in revenues by 2021, thanks to edtech goliaths and unicorns like Byju’s.
Commenting on the investment round, Vivek Bhutyani, CEO & Co-founder of Lattu Media said,
“With Airtel, we have found an equally passionate partner and our synergies in this space will allow us to scale Lattu to millions of kids in India across classes and make it a much-loved home grown edtech brand,”