Faridabad, Haryana-based fitness and wellness brand BigMuscles Nutrition has recently named Bollywood star Nora Fatehi as the brand ambassador.
The company launched “Hustle Banaye Muscles” featuring Nora doing aggressive workouts. The actress known for her tremendous glamour, fitness, and dance skills, through the campaign appears to inspire people to pursue their fitness goals.
The one-minute video ad campaign promoting BigMuscles’ flagship product ‘Premium Gold Whey Protein‘ was directed by the renowned filmmaker Farah Khan and was designed by Ogilvy India.
Expressing his enthusiasm for the collaboration with Nora Fatehi, Suhel Vats, Founder of BigMuscles Nutrition, in a statement said,
“Nora Fatehi is one of the most iconic figures in the Indian entertainment industry, who personifies individual fitness while inspiring millions to chase their health and fitness goals. We are elated that along with cricketing icon Hardik Pandya, multi-talented Nora Fatehi is endorsing BigMuscles’ mission of aiding the nutritional needs of fitness enthusiasts across the country. Nora as our new brand face perfectly syncs with our ethos of supporting individuals who strive to achieve remarkable fitness growth. The ‘Hustle Banaye Muscles’ campaign further aims at conveying a message that nothing can be achieved without hard work,” said Vats
On similar lines, Nora Fatehi shared her excitement for the collaboration. The actress highlighted how the ad campaign title ‘Huslte Banaye Muscles’ holds a strong relevance to her life principles.
“BigMuscles has over the decades emerged as the biggest powerhouse in the fitness and wellness domain, and I am really excited to be a part of their inspiring journey. Fitness and hard work have been the basic principles of my life and this association gives me an opportunity to amplify the message of ‘Hustle Banaye Muscles’ to all my fans and the ever-growing fitness enthusiast community. I am hopeful that this fruitful partnership would go a long way.” said Fatehi
