Cairo, Egypt-based Ordera has reportedly raised a six-figure sum in a seed funding round from Alexandria Angels (Egypt) and DAAL VC (Saudi Arabia), with participation from AUC Angels, the first university-based accelerator in the MENA region.
Founded by Karim Abdel Qader (CEO), Noha Bassiouny (COO), and Abeer Mostafa (CTO) in late 2019, Ordera through its mobile app lets users order food and beverages, and will utilise the funds to enhance its pick-up and drive-thru experience in the F&B industry. The company is considered as one of the first foodtech startups focusing on the pick-up experience in the F&B sector in Egypt. It is also the first food ordering application with a built-in loyalty program in the country.
The USP of Ordera is governed by its user-friendly interface, the flexibility to place and pay for orders before arriving at the outlet of their choice, to find their orders ready for pick-up without having to wait in long queues or risk of coming in contact with anyone. Users can pick-up their orders on the go from the outlet or even have them delivered to their cars.
The company until now has signed partnerships with market leaders in the industry and closed deals with more than 150 venues to-date. Ordera aims to eliminate the waiting factor and the need to carry a wallet.
Commenting on the investment round, Tarek ElKady, Founder & Chairman of Alexandria Business Angel Network.
“Ordera is revolutionizing the food takeout industry. They have a great product that is much needed by customers, backed by a passionate & dedicated team. Their business continues to grow and expand rapidly and firmly, and we’re proud to have them among our portfolio companies”
Abdulrahman Alqahtani, CEO at DAAL said,
“Post-COVID-19, F&B, and retail markets’ conditions changed dramatically. Innovative startups are those who see the opportunity and provide real solutions for business. This is how we valued the opportunity in Ordera. Technology, sustainable business model, and scalability potentials are the factors that drove our attention. With the right and ambitious team in place, we highly believe in the success story that we can build together.”
Speaking of the latest development, Karim Abdel Kader, CEO of Ordera in a statement to MAGNiTT, said,
“We are very excited about this significant milestone in the journey of Ordera. The investment will help us increase both our customer and vendor bases, expand to other cities, and add more features to our product to serve a wider segment of users.”