ⓘ Featured image: Imad Jomaa (L), founder & president of JGroup; Mohammed AlMalki (R), founder & CEO of FoxPush
Dubai, UAE-based FoxPush, a cost-effective solution for advertisers and publishers, on Sunday raised $15 million from Lebanon-based JGroup, a holding company with a vast portfolio of subsidiaries across the Middle East, Europe, Asia, and the US. FoxPush is evidently going to the region’s first company to provide a full-stack solution for publishers and digital advertisers.
FoxPush will offer a platform to deliver qualified leads to brands with an aim to increase the performance of their website and the efficiency of their targeted digital campaigns. The technology leverages advanced user behavioural data and is supported by the region’s first dedicated AI-driven call centre and powerful video player and platform, which together contribute towards ensuring the credibility of the digital advertising performance. The company aims to change the status quo of the whole industry.
At present, FoxPush owns a data management platform and is a rich source of curated data for the Arabic audience and its publisher side solutions are used by over 50,000 websites worldwide.
Speaking of JGroup’s investment in FoxPush, Imad Jomaa, founder & president of JGroup in a statement said,
“FoxPush is one of the top players in digital advertising within the Middle East and North Africa region and home to more than 50,000 publishers. This Dubai-based homegrown company has taken a giant leap within the advertising sector with its new, one-of-a-kind Programmatic Lead Generation technology that is bound to change the status quo of the whole industry. JGroup is proud to be associated with such an innovative endeavour and will raise the necessary capital and go the extra mile to ensure this particular technology penetrates the global market and ultimately is the first company based in Dubai to be a global IPO,”
“FoxPush will be the latest investment venture and an addition to the varied businesses across multiple sectors helmed by Lebanon-based JGroup, which is founded and led by serial entrepreneur.”
Talking about the technology provided by FoxPush, and extending the gratitude towards JGroup, Mohammed AlMalki, founder and CEO of FoxPush, said,
“FoxPush is a fast-growing homegrown company established in Dubai since 2017. Our technology is the region’s first innovative solution that makes sure every brand has valuable interactions with their target audience to improve their campaign, increases the performance of their website, and most importantly, helps meet their business goal. In line with this mission, we are pleased to have JGroup on our side. With their support, we aim to enhance this technology further and strengthen our presence globally.”