ekincare Acquires AI Claims Adjudication Platform Superclaims

The deal deepens ekincare's reach across insurers and TPAs as it eyes global expansion for its health benefits and insurance-tech stack.

Digital health platform ekincare has acquired Superclaims, an AI-powered claims adjudication SaaS platform that automates one of healthcare’s most document-heavy and error-prone processes by integrating directly with an insurer’s or TPA’s existing workflow.

As part of the acquisition, Superclaims cofounder and CEO Bhavish Ramaswamy and cofounder and CTO Maneesh Daithala, along with the leadership team, will continue in their roles and report to ekincare’s senior leadership. The Superclaims brand will continue operating independently while drawing on ekincare’s broader platform and distribution network.

The deal is expected to expand ekincare’s presence across insurers and TPAs, increase wallet share within its existing enterprise base, and create cross-sell opportunities between the two businesses. It also positions the combined entity to expand beyond India as an AI-powered SaaS platform for insurance companies globally.

Co-founded in 2014 by Kiran Kalakuntla and Srikanth Samudrala, Hyderabad-based ekincare is a personalised, full-stack health benefits platform that helps employers design benefits packages suited to employees and their families. The company serves 2 million employees across more than 1,000 organisations, including Fortune 500 clients such as PepsiCo, BlackRock, and Visa, backed by a network of over 90,000 healthcare providers across more than 500 cities.

ekincare raised $15 million in a Series B round led by HealthQuad and Sabre Partners in March 2022, with participation from Ventureast, Eight Roads Ventures, Siana Capital, and Endiya Partners.

Laiba is a Staff Writer at LAFFAZ, passionate about lifestyle, culture, fashion, and healthcare. An alumna of St. Stephen's College, New Delhi, where she earned a Diploma in Modern Arabic
Laiba Nayab

Laiba Nayab is an Associate Editor at LAFFAZ, covering startups, technology, and business developments across India and MENA. An alumna of St. Stephen's College, New Delhi, with a Diploma in Modern Arabic, she brings research-backed reporting and a sharp eye for emerging trends to her work across the startup and tech ecosystem.

Articles: 293