Honasa Consumer Limited which owns Mamaearth, its flagship brand and one of the fastest-growing personal care brands in India, has reportedly joined forces with Reliance Retail Ventures Ltd. The partnership has made Mamaearth’s products available at over 1000 Smart Bazaar and Smart Point stores across the country.
According to the company, this collaboration with Reliance Retail is a significant milestone in the brand’s journey to further strengthen its offline channel presence and make its products accessible to a wider audience
Commenting on the development, Varun Alagh, Co-founder and CEO, Honasa Consumer Limited in a press statement said,
“At Honasa, we believe that we need to be available where our consumers want to shop the brand. The partnership with Reliance Retail is also an extension of our endeavor to make toxin free, safe products accessible to a wider set of consumers. We are 1000 stores strong now and with the increasing demand for Mamaearth products, we will hopefully continue to grow and increase our footprints through this collaboration.”
The collaboration between Mamaearth and Reliance Retail is set to provide consumers with easier access to Mamaearth’s product range, further reinforcing the brand’s value proposition for toxin-free beauty products made with natural ingredients.
