Sheikh Saeed bin Ahmed Al Maktoum Invests in Car Rental Platform Urent

▸ The Private Office of Sheikh Saeed bin Ahmed Al Maktoum partners with the innovative car rental platform Urent.


Ever imagined Airbnb for cars? Well, there is one – Urent is a new online platform that aims to revolutionise the UAE car rental industry. It is the first platform in MENA to offer peer-to-peer vehicle sharing which will ultimately create a whole community focusing on trust-building between two people as parties, one being the private vehicle owner and the other being the renter.

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It will also provide UAE residents and citizens with the right to rent vehicles of up to six categories. The platform will also be licensed by the Roads and Transport Authority (RTA).

Omar Al Ashi, CEO & Founder – Urent; announced the partnership with the Seed Group – an association of diversified companies owned by The Private Office of Sheikh Saeed bin Ahmed Al Maktoum.

“With the support of The Private Office and Mr. Hisham Al Gurg, URENT will set an example for the people of the MENA region and highlight the promising future of the sharing economy and, more importantly, the importance of using existing vehicles”

– Al Ashi

Hisham Al Gurg, CEO of Seed Group and The Private Office of Sheikh Saeed bin Ahmed Al Maktoum, said Urent could meet the enormous demand for rented transportation options brought about by the growing number of tourists and expatriates in the UAE.

“Urent has come in the right place at the right time. Omar provided us with an excellent presentation on how Urent could make full use of its unique business model as being the region’s first Airbnb for cars.”

– Hisham Al Gurg

Urent has launched its website already but the official launch will be on June 29.

Editorial Staff
Editorial Staff

The Editorial Staff at LAFFAZ encompasses fandoms of startup culture, crazy researchers, data analysts and writers who decrypt strenuous information into graspable news, produce noteworthy features and compelling stories.

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