This Woman Branding Strategist Charged ₹4.4 Lakh for Just 3 Hours

Shweta Kukreja, a freelancer, made a shocking revelation on X about her lucrative earnings from a recent project. In just three hours of work, she received an impressive payment, as evidenced by a screenshot showing INR 4.4 lakh credited to her bank account. Reflecting on this windfall, Kukreja exclaimed, “work more satisfying and worth it,” upon seeing the substantial sum deposited into her account.

LAFFAZ Media
LAFFAZ Media

She wrote, “I got paid INR 4,40,000 approx. ($5,200) from ONE client this month. And spent ONLY 3 hours working on his social media strategy. Days like these make the work more satisfying and make it all worth it.”

The post sparked widespread curiosity and astonishment, garnering over 770,000 views and going viral on social media. Its massive reach caught the attention of numerous users, who were stunned by the hefty payment of INR 4.4 lakh for merely three hours of work. Intrigued, many took to the comments to inquire about the specifics of Shweta Kukreja’s profession and expertise, eager to understand what commanded such a substantial fee.

“The fact that you said it took you just 3 hours” that’s something one keeps to themselves. The client who paid you this won’t be super happy reading this,” one user commented on the post.

Shweta Kukreja clarified that her compensation is based on the value of her expertise, not the time invested. She emphasized that clients recognize the premium of her specialized skills, honed through years of experience.

“After years of experience, clients pay for expertise and not the time I take to get the work done. If they wanted to pay for hours, they could’ve gotten the work done for way cheap,” Shweta said

Kukreja attributed the effectiveness of her social media strategy for the client to her extensive expertise, noting that it was shaped by “years of experience in the social media niche.” This tailored approach aims to enhance the client’s personal brand.

Hadia Seema
Hadia Seema

Journalist at LAFFAZ, Hadia Seema possesses a creative flair as a writer and poet. With a passion for research, storytelling, and the dynamic world of startups, she brings a unique perspective to business journalism. Hadia’s work delves into themes of beauty, identity, and self-expression, blending her love for language and the arts with her expertise in the startup ecosystem. A stalwart in the field, she excels at transforming complex business news into skimmable engaging content that resonates with readers of all levels.

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