Hyderabad-based nutraceutical startup Fitday, on Monday, announced a strategic investment from GMB Entertainment, the investment arm of renowned Tollywood actor Mahesh Babu. This significant funding milestone underscores Fitday’s commitment to transforming the nutrition and healthy snacking sector, propelling its mission to revolutionize the industry.
Founded in 2020 by Suresh Raju, Fitday has solidified its retail presence with a strong network of over 10,000 stores, providing a robust foundation for growth. The strategic investment from Mahesh Babu will further amplify Fitday’s retail reach and support its expansion into new markets, propelling the brand’s mission to promote health and wellness.
Mahesh Babu’s involvement brings significant credibility and visibility to Fitday, attracting a broader audience and driving potential growth in a competitive market. His investment reflects his personal values and commitment to health and fitness, aligning with Fitday’s mission. This partnership highlights Fitday’s potential for innovation and growth within the nutraceutical industry, setting the stage for a brighter future.
India’s nutraceutical industry is experiencing a remarkable surge, fueled by a transformative shift in consumer preferences. According to a report by Avendus, India is poised to become the world’s fastest-growing health food market, boasting a staggering 20% compound annual growth rate (CAGR) – three times the global average. By 2026, the sector is projected to swell to a vast INR 2.5 lakh crore market, driven by escalating health consciousness, rising disposable incomes, and supportive government initiatives.
Fitday has made a significant impact in the consumer health and nutraceutical sectors since its inception, driven by its inclusive approach “There’s something for everyone.” By introducing innovative products like multigrain chips, millet bars, plant proteins, and dietary supplements, Fitday has transformed the healthy eating and snacking market, offering a wide range of options to suit diverse consumer preferences and dietary requirements.
“I’m thrilled to support Fitday’s pioneering work in the nutrition, snack, and nutraceutical markets. Their commitment to innovation and quality deeply resonates with my values. I believe their new product line will set industry standards. This investment reflects my strong belief in their vision and their ability to impact health and wellness across India.” said Mahesh Babu while expressing his excitement about the partnership.
“We’re grateful to have earned the trust of superstar Mahesh Babu. While we’ve received numerous investment proposals, we’ve been strategic in choosing the right opportunities, always prioritising partnerships that align with our vision.” Suresh Raju, Founder and CEO of Fitday, added.
As Fitday looks to the future, it aims to bolster its presence in the B2C market by forging strategic partnerships to expand its product distribution across national retail chains, educational institutions, and corporate channels. This targeted approach will enable Fitday to increase its product availability, reach new customers, and solidify its position as a leading player in the consumer health and nutraceutical industry.
