ⓘ Featured image: Fruitful Day co-founders, Lyla Dalal AlRawi (L) and Marie Christine Luijckx
UAE-based F&B startup Fruitful Day, on Thursday raised AED 3 million (around $817K) via Eureeca, an equity crowdfunding platform.
Launched in 2015 by Marie Christine Luijckx, Lyla Dalal AlRawi and Lindsey Fournie, Fruitful Day delivers fresh food, snacks and beverages through its platform.
Speaking of the development, Marie Christine Luijckx, managing partner at Fruitful Day, in a statement said,
“We are extremely proud to welcome such a diverse array of new investors to Fruitful Day. Investors were attracted by the strength of the brand and the resilience of the business to Covid-19 as we were able to significantly grow our home segment and introduce new products to our customers. Despite the obvious headwinds we have been able to maintain our growth story,”
Siddarth Dalamal, head of investor relations at Eureeca, said,
“Working with Marie-Christine and the rest of the Fruitful Day team was a real pleasure. It was particularly insightful to be conducting the raise whilst the pandemic started, as we were able to see how quickly the team were able to react and switch their focus from B2B to B2C home deliveries. By delivering record numbers throughout a very difficult period, they showed their mettle and won investor confidence, causing the round to be oversubscribed,”