UAE’s GrubTech raises $2 Mn seed funding

UAE's GrubTech raises $2 Mn seed funding
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UAE-based GrubTech, an end-to-end SaaS platform for cloud kitchens and foodtech startup has reportedly raised $2 million in a Seed funding round. The company in a statement without disclosing the names that the funding came from some regional investors and family offices.

The company has also shared that the funds will be utilised to accelerate the product roadmap and maximise revenues weaving plans around COVID-19 situation.

Mohamed Al Fayed, co-founder & CEO of GrubTech in a statement said,

“Given GrubTech’s pandemic resilient business model and bluechip team, the investor community was highly engaged and supportive during the funding process. GrubTech’s vision is to revolutionize the landscape of the foodservice industry by offering the best technology to let anyone start, run and scale their food business online in the fastest way possible,” said Mohamed Al Fayed. “GrubTech is built from the ground up, keeping the restaurant and food delivery business in mind. It uses the latest frameworks and technology stacks for catering to a wide range of scenarios and clients,”

The company offers GrubONE, a synergy that disseminates menus across different channels and automates orders from food aggregators visible in an intuitive dashboard. The company also creates hyper in-kitchen efficiencies through its smart kitchen display system. Additionally, it has integrated with various third-party logistics providers and POS systems to accelerate brand onboarding and activation. It has developed an AI-driven marketing solution that allows restaurants to segment customers and manage digital and social media campaigns.

The company has also highlighted that it is implementing its solution in over 100 restaurants, including large franchises. It is also being incorporated into a pipeline of cloud kitchen operators. GrubTech is accelerating the development of its products to meet the surge in market demand. GrubTech is currently focusing on the MENA region and planning to tap into key markets in South East Asia, Latin America and Europe by 2021


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