WATR – Re-envisioning the state of digital product design for startups

BrandBooster
Digital Product Design
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The ever-evolving technology has brought countless avenues for new-age entrepreneurs to bring their ideas to the masses. One needs to build an intuitive product and medium to connect with the audience digitally, and it has to be visually appealing and engaging for the end-users.

Based out of Gurugram, WATR stands out as a digital product design startup offering agile and price-transparent remote design team to Fortune 2000 companies and startups with a mission to make them notable design-led organizations globally.

About the Founder

Started by Arunabh Das back in April this year as the principal designer and founder whose educational background and skills are very much in sync with what his startup is envisioned around i.e. ‘Product Design’.

Das completed his bachelor’s in architecture from School of Planning and Architecture but shortly parted from that profession to pursue his interest in user experience design, completing his master’s degree in human-computer interaction from Srishti School of Art, Design, and Technology. Among many accolades, he has been awarded the Gold Award at UX India.
His interests lie in understanding how people and society shape and consume experiences. In his professional capacity, Das holds five years of experience in Product Design that spans across some of the goliaths including OnePlus, MakeMyTrip, Publicis Sapient and Elephant Design.

Core Cognition

Kickstarting a product design startup seems like a school of thought for a person having a strong candidature in design and technology like Das, but what actually skyrocketed his enthusiasm to start WATR was the problems which compel entrepreneurs and startups settle for mediocre product design.

While Das was pursuing his full-time job, he used to receive a number of calls from startups and entrepreneurs seeking help with their MVP (Minimum Viable Product) and offering full-time roles. Das cognised the shortfall of agility, affordability and deliverability in the product design space that gives room for confusion and dissatisfaction. Moreover, hiring freelancers, agencies or in-house teams entails time-cost and unbearable discrepancies which turn expensive to the startups.

What makes WATR different?

The first of its kind WATR eliminates all sorts of challenges for startups and businesses struggling to get their product design requirements fulfilled. By collaborating with startups and enterprises, WATR functions as an augmented design unit to enhance the efficiency of their product teams a