ⓘ Image credits: PR Newswire
The Lebanon, Beirut headquartered Basma that operates as a direct-to-consumer healthcare brand to provide affordable dental care; on Monday (27 January) has raised $1.2 million in a seed funding round led by B&Y Venture Partners and Cedar Mundi Ventures, along with other backers including iSME and some angel investors.
The startup enables customers to order an impression kit at home and then have invisible aligners customised and delivered back to them. The whole process is done digitally without the need for the customer to visit an orthodontist.
According to various media platforms, the startup aims to utilise the funds to expand its technology base and fuel expansion in the MENA region. As reported by WAYA Media, Cherif Massoud, Founder & CEO of Basma said…
“We are launching now in Riyadh, KSA and will be available for purchase in the MENA region.”
Talking about the demand for dental care and the USPs of Basma, Massoud told WAYA…
“7 out of 10 people in the Arab world can benefit from straighter teeth. But we think that everyone deserves to smile confidently. Aligners are the best alternative to braces, by changing the distribution channel and putting everything online, Basma cuts the treatment cost by up to 65%. Patients are constantly connected to doctors on our advanced telemedicine platform and are able to receive the treatment kit that will have a series of clear custom fitted aligners, straight to their homes.”
Bassel Attieh, Chairman & Managing Partner of Cedar Mundi Ventures said…
“We see much appetite for HealthTech and cosmetics services in the Middle East, both from consumers and professionals.”
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