Dubai’s W Ventures to Invest $50Mn to create an eSports Platform for MENA

eSports in MENA
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▸ The platform will be developed in collaboration with Virginia, US-based marketing agency RedPeg.
▸ This is going to be MENA region’s first eSports platform dealing in both online and offline gaming.

W Ventures, Dubai-based visionary holding company on Wednesday announced its plan to invest $50 million in an eSports project in partnership with the Virginia-based marketing agency RedPeg to bring a mashup of both online and offline gaming to MENA region by means of creating a platform.

According to Newzoo, the global eSport’s industry revenues are predicted to hit $1.8 billion by 2022. Considering the potential growth and diversity in the sector, W Ventures aims to boost the gaming ecosystem in the MENA region – as MENA hasn’t capitalised the gaming and eSports industry, though the industry is evolving rapidly at a rapid pace. A great example of which is the Dubai-based Yalla eSports whose teams qualified for three international tournaments worth $1.2 million prize money back in September.

A few noteworthy statements in context to the project were:

“We see an opportunity to offer gamers in the region a completely unique and authentic experience, by providing them with the tools and infrastructure to be discovered and flourish in this growing global phenomenon.”

Habib Wehbi, chairman, W Ventures

Arabian Business

“For the past eight years we’ve worked with publishers, endemic and non-endemic brands, influencers, developers, streamers and gaming communities across the United States and globally. By leveraging our extensive knowledge with our experiential marketing expertise, we’ll aim to create unforgettable experiences and expand career prospects for gamers in the MENA region.”

– Brad Nierenberg, CEO, RedPeg

Arabian Business

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Jayant Arora

A product-marketing professional with the tremendous capability to deploy multiple online marketing techniques and synergize innovative promotional methodologies to make content available to relevant people.

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