Gaurav Taneja, a popular YouTuber and entrepreneur, made headlines with his appearance on Shark Tank India Season 4, pitching his protein brand Beast Life. The pitch quickly turned intense as Sharks Aman Gupta, Vineeta Singh, and Anupam Mittal challenged him over several aspects of his business dealings.
The Sharks questioned Gaurav about undisclosed income from his YouTube channel and his other venture, Rosier, raising concerns about his multitasking approach and dependence on delegation in managing multiple businesses.
After the Shark Tank episode, Gaurav Taneja shared his thoughts on the experience in a conversation on the Think School Hindi YouTube channel. He expressed confusion over the Sharks’ aggressive stance, saying, “A lot of things happened at Shark Tank and I was wondering why are they so much against me. When I receive a customer’s complaint, I give my team the order number and ask for an update, I won’t sit and see in the system. Obviously I will delegate the task.”
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Gaurav Taneja also addressed criticism about balancing his social media brand, Flying Beast, with his other ventures. The Sharks questioned him about not shutting down his popular YouTube channel.
“They told me, ‘You aren’t shutting down Flying Beast (his social media channel)?’ and I was like what a foolish decision. They are asking me shut down what distinguishes me and from where I am selling everything. We got a kickstart and we had an advantage but the rest of the journey has been same as them. We didn’t get everything on a plate, I have also had sleepless nights and built this distribution. I would get up at 4am and take flights.”
Gaurav Taneja reflected on the valuable lessons he gained from his Shark Tank experience, despite not securing a deal. He emphasized the importance of personal growth, saying, “More than business, I learnt how to stay humble and take rejections, and how to be quiet at some situations, come back and work harder, despite people not believing in you. We have to face rejections many times but when we face it in front of the camera, it becomes a big thing.”
Gaurav Taneja pitched for a ₹1 crore investment in exchange for 1% equity in Beast Life, valuing the company at ₹100 crore. However, none of the Sharks were interested in investing.
Anupam Mittal was particularly blunt in his feedback, saying, “You are a good influencer, but you can’t outsource entrepreneurship,” and adding, “You cannot allot a set time in start-ups; you have to be available all the time.” He described Gaurav as a “good influencer” but a “terrible entrepreneur.”
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