Fair Betting Sites conducted a survey of 2,010 UK adults on their thoughts and actions as Elon Musk completed his takeover of social media giant Twitter.
Highlights from the survey:
- 34% of Brits Say They Will Stop using The App Post-Takeover, Equating To 6.5 Million Users Leaving Within Next Year.
- 41% Of British Millennials Say They Will Quit Twitter, Now Musk Is In Charge
- 85% Of Brits Say They Won’t Pay £6.99/ Month For Twitter Blue Tick Verification
- 43% Of Brits Say They Will Stop Using Twitter If There Is Increased Censorship On The Social Platform
41% Of 25-34-Year-Olds (Millennials) Say They Will Quit Twitter Now Elon Musk Has Taken Over
34% of Brits say they will stop using the app post-takeover, equating to 6.5 million users leaving the platform within the next year.
41% of 25-34-year-olds say they will stop using the popular social media app now Elon Musk has become owner and CEO, replacing previous institutional investors.
34% of Brits say they will also stop using the app post-takeover, equating to 6.5 million users leaving the platform within the next year.
36% of males compared to 30% of females say they are likely to cut ties with the app.
33% of Gen Z (16-24-year-olds) surveyed also affirmed their intention to stop using Twitter.
85% Of Brits Say They Won’t Pay £6.99/ Month For Twitter Blue Tick Verification
85% of Brits say they won’t pay the £6.99 monthly subscription fee for Twitter Blue which includes account verification, and the ability to edit tweets and upload videos in 1080p HD.
89% of 45-54-year-olds have also said they will not pay the monthly charge to use Twitter Blue.
43% Of Brits Say They Will Stop Using Twitter If There Is Increased Censorship On The Social Platform
43% of Brits surveyed said they will stop using the app if there is increased censorship, such as Twitter’s suspension of far-right Brazilian politicians.
48% of 16-34-year-olds say they will also stop using Twitter if increased censorship is introduced.
49% Of Brits Say They Are ‘Very Unlikely’ To Download Vine If Elon Musk Brought The Social Media App Back
49% of Brits say they are very unlikely to download Vine if Elon Musk reintroduced the social media app, following its discontinuation in 2017. 50% of Gen Z say they would download Vine if the app was introduced, compared to 26% of men saying they are likely to download versus 12% of women.
29% Of Gen Z (16-24-Year-Olds) Say They Have At Least 5 Social Media Apps On Their Phones
29% of Gen Z (16-24-year-olds) say they have at least five social media apps on their phones, with the likes of Instagram, Twitter, Snapchat, Facebook, TikTok and Reddit available to download.
Liam Solomon, the data analyst at Fair Betting Sites, commented on poll data,
“The wave of people quitting Twitter was largely due to Elon Musk’s takeover and how divisive he is as a CEO. Musk has told staff they must commit to a new ‘hardcore’ Twitter or he will fire them and has already dismissed multiple employees who questioned his strategy on the app. The negativity surrounding the social media tool has hit breaking point for key demographics.”