Nurix AI, the enterprise AI startup founded by Mukesh Bansal of Myntra and Cult.Fit, has acquired Verloop.io, an enterprise conversational AI company, to combine voice and chat-based AI agents under a single platform serving businesses across India and the Middle East. The financial terms of the transaction were not disclosed.
The deal folds Verloop.io’s chat automation technology — which handles more than 20 million customer interactions every month — into Nurix’s flagship voice AI product, NuPlay. As part of the transaction, Verloop.io founder Gaurav Singh will join Nurix’s leadership team to help shape product strategy, enterprise go-to-market, and the next generation of AI agents.
“AI is becoming a core operating layer for enterprises, but its value will be measured by real business outcomes, not pilots,” said Bansal. “Acquiring Verloop.io strengthens our ability to help enterprises move from experimentation to measurable ROI.”
Singh, who founded Verloop.io in 2015 to help enterprises automate customer conversations across banking, fintech, retail, and telecommunications, framed the deal as a distribution and platform play. “Over the last decade we’ve learned that enterprises don’t struggle to understand the possibilities of AI, but they struggle to deploy it reliably at scale,” he said. “Together with Nurix AI, we have exactly the kind of agentic platform we believe the market needs.”
Founded in 2024 by Mukesh Bansal and Abhishek Asawa, Nurix AI builds AI agents for enterprise customer service, sales, and operational workflows, including super.money, Myntra, Cult.fit, and Aditya Birla Capital among its clients. The startup has raised $27.5 million in a September 2024 seed-cum-Series A round co-led by General Catalyst and Accel, with backing from Prosus as well.
The acquisition comes as enterprise AI adoption accelerates across the region, with competitors including Haptik, Yellow.ai, Gupshup, and Skit.ai also expanding their conversational AI offerings to capture growing demand from financial services and retail clients moving beyond AI pilots into production deployments.
