Sehwag’s Next Innings: Investment in Fintech startup Getepay

Former Indian cricketer Virender Sehwag has diversified his investments by backing Getepay, a Jaipur-based fintech startup, with a significant investment. Beyond his financial commitment, Sehwag will also represent the brand as its ambassador and contribute his recognizable voice to select IVRS services, bolstering the company’s visibility and customer engagement. The development came last month.

“I am thrilled to be onboard Getepay and be a part of their digital innovation journey. At Getepay, we are building digital offerings, especially for Bharat, which has excited me to be part of this journey. I am sure we will take this to maximum merchants in the coming days and enable cost-effective solutions for them,” Sehwag expressed

Getepay, founded by Pravin Sharma in 2016, is a leading provider of tailored digital payment and commerce solutions for merchants. The startup offers a comprehensive suite of services, including transaction management, website integration, UPI QR codes, payment gateway, HR, CRM, and more, empowering businesses with a seamless digital experience.

Speaking of the vision behind Getepay, Pravin Sharma, Founder and CEO of Getepay, said,

“At Getepay, our vision is to create a safe, secure, and efficient payment ecosystem with a comprehensive package of products and services that enable businesses of all sizes and shapes to scale and grow. We think that payments have a long way to go from here, backed by policies from the regulator and the government. We want to be an active player in the payment ecosystem, providing services to merchants through continuous innovation leveraging technology,”

Getepay has achieved significant milestones, partnering with over 1.5 million merchants and 150 banks across India, covering almost every state. The company has also secured impressive funding of over $4 million from esteemed investors, including Mahavir Pratap Sharma, Hyderabad Angels, ITI Growth Opportunities Fund, DBR Ventures LLP, and Yogesh Chaudhary. Looking ahead to 2025, Getepay is poised to expand its payment and digital services to its existing merchant base, targeting 2.5 million merchants. Additionally, the startup has ambitious plans to venture into international markets, further solidifying its position in the fintech industry.

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