Storytel strengthens its position in MENA via Kitab Sawti – merges Arabic services

Storytel strengthens its position in MENA via Kitab Sawti - merges Arabic services
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Featured image: A file-photo of Jonas Tellander, CEO & founder of Storytel


Sweden-based audiobook and e-book streaming services company Storytel, in July last year acquired Kitab Sawti, a Dubai-based Arabic audio content production and distribution platform – initiating a strategic review with the intention of merging the regional Storytel app with Kitab Sawti.

Starting today a joint Kitab Sawti/Storytel team will offer the world’s largest audiobook library in Arabic to subscribers in the MENA region under the consumer brand Storytel.

Speaking of the latest development, Ingrid Bojner, CCO of Storytel, in a press statement said,

“Storytel and Kitab Sawti have become known as story-focused innovators in the audiobook market in the eyes of both the consumers and publishers in the MENA region. It is truly exciting to merge these two inspiring and leading “storytelling forces” under one brand to establish a true regional powerhouse for audiobook experiences.”

A strategic review was initiated following Storytel’s acquisition of Kitab Sawti in 2020 and resulting in a unified Kitab Sawti and Storytel Arabia team that is already in place and the initiation of a joint Storytel platform in the MENA-region.


Related Read: Storytel acquires competitor Kitab Sawti to create world’s largest Arabic audiobook offering


On similar lines, Sebastian Bond, Founder of Kitab Sawti and Head of Storytel MENA,

“To constantly challenge ourselves and improve all the dimensions of the customer experience, strengthening the bond between the audience and local authors and publishers, is part of our DNA. We are confident that this joint platform will be a catalyst spurring the Arabic market growth, and a greenhouse of opportunity and cooperation for our publishing and commercial partners,”

Storytel was founded in 2005 by Swedish entrepreneurs Jonas Tellander and Jon Hauksson. Storytel is the #1 streaming service for audiobooks and e-books in Northern Europe with over 1.2 million paying subscribers and operations on 20 markets. Storytel also disposes over a vast library of more than 500,000 audiobook and e-book titles on a global scale.

Kitab Sawti was founded in 2016 by Swedish entrepreneurs Sebastian Bond and Anton Pollak, which is today the leading audiobook producer and streaming services for Arabic content and currently running a network of studios across the Arabic region and organising over 100 narrators.



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Wajiha Wahab

Part of the editorial team at LAFFAZ, Delhiite by birth, Wajiha possesses a keen interest in reading about startups, accumulating information and presenting the same to the audience impressively.
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