Startups

Cristiano Ronaldo, left, and Perplexity CEO Aravind Srinivas, right, hold a signed CR7 football jersey reading "To Arvind, Best Regards" during their AI investment partnership announcement.

Ronaldo Joins Perplexity AI as Investor and Global Brand Ambassador

Football legend Cristiano Ronaldo expands his empire into AI with an undisclosed investment in Perplexity, the ChatGPT rival valued at $20B. As global partner and ambassador, he launches an interactive CR7 Hub for fans to explore his career via AI-powered queries and rare content. The deal signals athletes' rising bet on tech for fan engagement and performance edges.