Wherehouse.io raises seed funding led by Better Capital

With an aim to disrupt India’s vibrant and ever-growing logistics market, Delhi, India-based Wherehouse.io has raised an undisclosed amount in a seed funding round led by Better Capital to build advanced solutions and capabilities for the country’s e-commerce industry that is expected to touch $200 billion by 2027.


The round also saw participation from Java Capital, Titan Capital, First Cheque and Upsparks.

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Started by Vaibhav Chawla, Jeevan Prakash and Lavelesh Sharma in October 2020, Wherehouse.io helps D2C brands to predict and place inventory across a wide network of flexible warehouses and offer excellent last-mile connectivity to deliver their products to their customers in the shortest possible time. In a short span of time, Wherehouse.io has scaled a network of 2500+ warehouses across 12+ cities that helps brands accelerate the customer experience with a simple and yet powerful fulfilment technology platform.

Driven by proprietary technology, the warehouses allow superior quality control and operational procedures that makes the experience more personal and delightful for the brands and their end customers. The growth infrastructure scales with the growth of brands and allows them to optimize the efficiency of their supply chain while delivering superior customer experience with presence near the customer clusters.

Speaking of the development, Wherehouse.io co-founder Vaibhav, in a statement said,

“We are extremely delighted to share that our investors have shown immense faith in us. Wherehouse.io is built on the core values of control, visibility and delight, enabling brands to design an end-to-end brand experience while owning the data and customer relationship. With Covid induced lockdowns in the last few months, each and every brand is looking for a way to build reach and scale. This has resulted in a healthy seller acquisition for us the last four-five months.”

Vaibhav Domkundwar of Better Capital, an early backer of breakout infrastructure companies like Yap, Teachmint, Riskcovry & others, said,

“Customer experience is a core ingredient for success in the D2C category and that’s exactly what Wherehouse.io enables for new and growing brands with its on-demand warehousing and fulfilment platform. We are excited to be founding stage partners with the Wherehouse team as they unlock Amazon-like customer experience for D2C brands in India.”

Vinod Shankar, Co-founder and partner at Java Capital said,

“We at Java Capital are excited to back Wherehouse.io founders. They are building a disruptive solution for D2C brands, with variable capacity micro warehousing. They convert existing local / hyperlocal unused storage capacity into revenue generating micro warehouses (secured e-commerce ready warehouses) at affordable price points and ensure same day/next day delivery for D2C brands similar to Amazon’s next day delivery capabilities. Imagine, AirBnB for warehouses! with faster deliveries! Also, D2C (Direct to Consumer) businesses are at the cusp of growth in India and covid has only created tailwinds for the growing D2C market.”

Bipin Shah, Partner at Titan Capital, shared,

“We believed in the innovative approach of Wherehouse in helping D2C brands align their customers in an efficient way. The team has built an amazing business and we look forward to helping them in their journey.”

Wajiha Wahab
Wajiha Wahab

Part of the editorial team at LAFFAZ, Delhiite by birth, Wajiha possesses a keen interest in reading about startups, accumulating information and presenting the same to the audience impressively.
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