Bollywood actress and entrepreneur Zareen Khan, founder of skincare and hair-care brand Happy Hippie, has publicly criticised India’s prominent e-commerce logistics aggregator Shiprocket, calling it “ScamRocket” after claiming her brand faced serious operational issues and product tampering.
In a video posted on her official Instagram account captioned “Shiprocket or ScamRocket?”, Khan described her decision to partner with Shiprocket as “a really big mistake”.
“Hello everyone, as you know that I’ve recently launched my skin and haircare brand by the name of ‘Happy Hippie’, and we chose Shiprocket as our logistics partner. But I think this was a really big mistake because since the beginning we are witnessing many issues. Our orders were not reaching the customers even after a two-week time period,” said Zareen.
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She further alleged that Shiprocket failed to provide adequate support when her team reached out.
“When we tried to contact Shiprocket to inform about these instances, they gave no solution but just told us to send an email, and we didn’t get an appropriate answer to that as well,” she added.
The actress also claimed her company faced an instance of parcel tampering, where a returned box allegedly contained products from different brands instead of Happy Hippie’s items.
“It has reached the level of a scam. This is one of my orders which contained three of my products, but now it has three different products of some other brands,” Zareen said while showing the parcel in her video.
“And again when we tried to contact Shiprocket, we didn’t get a response because they don’t have a point of contact. They only ask us to send an email, and when we do so, we do not get a resolution.” Zareen continued.
Khan expressed disappointment that startups, including her own that rely on established logistics players like Shiprocket for credibility and trust.
“So this is really sad because all startups look up to them because they are in business for so long, but it is clear that Shiprocket is openly committing theft and it is definitely coming across as a clear scam,” she said.
She concluded her message by urging the company to address such concerns and safeguard its business partners.
“So Shiprocket, I would appreciate if you look into such scams and save us from going through all this trouble.”
Public Reaction
Zareen Khan’s Instagram reel captioned “Shiprocket or ScamRocket?” sparked an active engagement – turning Zareen’s complaint into a broader conversation about reliability in India’s D2C logistics ecosystem.
Notable author and social activist Dr. Ram Puniyani (instagram/@rampuniyani) commented, “Worst experience, high charges and high return without delivery.”
Beauty and lifestyle influencer Sarah Sarosh (@sarahsaroshh) shared her frustration, writing, “All of these logistics partners [s*ck] equally! Tried so many and none of them are perfect. These cases are so common.”
Another influencer, Harpreet Kaur (@worldinmycloset), echoed the sentiment, saying, “Had a similar experience with @shiprocket.in and it’s absolutely the worst platform ever!”
A startup, WrapCart (@wrap_cart), also joined the conversation, revealing operational concerns: “Yes, we faced the same issue! We used to ship 300 orders per day from Shiprocket, but they started giving weight discrepancies for almost 50% of them.”
Many users praised Zareen Khan for publicly addressing the issue, while others shared parallel experiences of delayed deliveries, poor customer support, and return discrepancies — underscoring a widespread sentiment of frustration among D2C founders and consumers alike.
About Happy Hippie
Launched in August 2025, Happy Hippie is Zareen Khan’s skincare and haircare brand that focuses on simplified, clean, gender-neutral personal-care products. The brand emphasizes a holistic self-care approach with cruelty-free and chemical-free formulations, positioning itself as a D2C new entrant aimed at modern consumers.
Industry Context
India’s direct-to-consumer (D2C) beauty and personal care market is projected to grow rapidly — reaching USD 4.09 billion in 2025 and expected to hit USD 35.92 billion by 2032, according to a market study.
Meanwhile, the broader Indian beauty & personal-care market (across all channels) was valued at around USD 28 billion in 2024 and is forecast to reach USD 48.3 billion by 2033. For logistics-aggregator firms such as Shiprocket, these figures underscore the scale and stakes of fulfilment reliability in the D2C ecosystem.
According to public disclosures, Shiprocket’s operating revenue grew by ~21% year-on-year to ₹1,316 crore in FY 2024, though it continued to report a net loss.
These numbers illustrate why a complaint from a notable entrepreneur like Zareen Khan about fulfilment and product integrity may have broader implications for trust, brand-consumer relationships and the logistics backbone behind D2C growth.
Why It Matters?
For emerging D2C brands like Happy Hippie, logistics and fulfilment are mission-critical: timely delivery, accurate returns handling, product integrity, and transparent customer experience all contribute to brand reputation.
When a high-visibility entrepreneur publicly highlights the logistics partner as failing to deliver on these metrics, it raises questions not only about one company’s operations, but about systemic vulnerabilities in the D2C-logistics value chain.
In a fast-growing market with rising consumer expectations and intense competition, such disputes can reverberate – impacting investor confidence, brand loyalty, and the broader ecosystem of service providers.
Looking Ahead
Zareen Khan has asked Shiprocket to investigate the matter and protect partner brands from future issues. How Shiprocket responds may set a precedent for how logistics aggregators engage with brand-clients and handle public reputational risk.
Meanwhile, for Happy Hippie and other D2C entrants, the episode is a reminder that partner selection (beyond brand marketing) – including fulfilment robustness, returns handling and dispute resolution form a core part of brand operational strategy.
Editor’s Note
The statements attributed to Zareen Khan in this article have been translated into English and lightly edited for clarity and brevity, without altering their original intent or meaning. LAFFAZ Media has contacted representatives of both Happy Hippie and Shiprocket for updates on the matter. This article may be updated following their response.
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