One of the leading entertainment platforms in India, BollywoodLife.com, owned by Zee Group, has recently announced its 2021 edition to recognise and facilitate the champions in the digital space of India.
Since its inception in 2015, this unique event has been credited for acknowledging creativity in a quirky and unconventional manner while targeting the ever-expanding audience base of the digital world. The last few editions witnessed great success with online votes from users making their favourite celebs like Priyanka Chopra, Hrithik Roshan, Deepika Padukone etc. win the awards.
With the launch of the new edition, the digital-only awards have increased the award categories, thereby expanding its horizons and providing more scope to the talents from across the country to compete.
Held digitally, the awards have gone bigger and better this year with Pan-India expansion incorporating South Cinema, Television, and Bhojpuri streams. Also, the awards have six major categories with a versatile mix of 60 subcategories to celebrate the social media czars and czarinas from Bollywood, Television, Social (YouTube and Instagram), OTT, Bhojpuri, and South Cinema.
This award is quite popular among fans and the digital content creators alike. With the rapid growth of digital space in the past few years, the award brings the fans and the content creators under one umbrella.
This prestigious award is known for its transparency. Hence, the winners of the awards will be decided after an audience poll and a dedicated panel of jury having top actors, directors, producers and celebrated names from the Indian film fraternity will ensure that the selection process is authentic and democratic.
Speaking about this prestigious award, Rohit Chadda, CEO of Digital Publishing, ZEE Group, in a statement said,
“Through BollywoodLife.com award, the fans get to nominate their favourite celebrities from a variety of categories. One can nominate an actor, a Youtuber, or an Instagrammer, and vote to ensure that their most loved star is a winner,”
Apart from short-listed nominees, viewers can nominate celebrities and influencers of their choice across categories. So those social media stars, influencers, celebrities whose digital content kept the audience engaged and entertained, are welcome for the nominations. The last submission date for nominations is February 21, 2021.
This season will also have a conclave with celebrities and dignitaries from various industries on the day of the award ceremony. The entire show will be telecasted live on BollywoodLife.com and its social platforms on March 26, 2021.
Voters can log in to Awards.BollywoodLife.com and make their favourite stars win and get a chance to win exciting prizes. These fabulous prizes are up for grabs for each valid voting entry made from February 22 to March 21, 2021.