ElCoach – Cairo-based fitness startup raises six-figure seed funding

Featured image details: ElCoach co-founders – from left: Muhammad Hazem Sherif, Saher Hassan, Assem Emam; Credits: MENAbytes


Cairo, Egypt-based fitness startup ElCoach raised six-figure in a seed funding round on 18 March led by Endure Capital, 500 Startups, Wise Capital and some regional angel investors. The amount of investments hasn’t been disclosed yet and the company is planning to deploy the funds to expand its team and accelerate its marketing initiatives, particularly to tap Saudi Arabia.

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ElCoach was started in 2018 by Assem Emam, Saher Hassan, Muhammad Hazem Sherif, and Hossam Bery. The startup through its mobile app in the Arabic language works on a freemium model that offers fitness programmes to its subscribers, a free plan and a personalised plan for premium subscribers. As reported by MENAbytes, Amid Covid-19 outbreak, the company is giving away its premium plan for one month.

Editorial Staff
Editorial Staff

The Editorial Staff at LAFFAZ encompasses fandoms of startup culture, crazy researchers, data analysts and writers who decrypt strenuous information into graspable news, produce noteworthy features and compelling stories.

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