The Bengaluru-based menstrual hygiene startup, HealthFab, has raised ₹20 crore (approximately $2.1 million) in a Series A funding round led by Atomic Capital.
Founded in 2019 by Kiriti Acharjee, Sourav Chakrabarty, and Satyajit Chakraborty, HealthFab focuses on reusable period products and broader menstrual wellness solutions. It is best known for its flagship brand GoPadFree — a reusable period underwear line that the company claims ranks among the top products in its category on Amazon India.
The growth numbers behind the raise are hard to overlook. The startup claims to have grown 3x year-on-year and currently serves over 5 lakh users, with a stated target of reaching 5 million users over the next three years.
The fresh capital has a clear deployment path: expanding the period care product portfolio, scaling distribution across quick commerce and general trade channels, and increasing manufacturing capacity. Moving beyond D2C and Amazon into quick commerce platforms like Blinkit and Zepto is where the next growth curve likely lies — these platforms have dramatically lowered the discovery barrier for niche health products that previously needed extensive consumer education before purchase.
HealthFab is also expanding its product suite beyond period care into energy, sleep, and pain management — signalling a broader women’s wellness positioning that could significantly expand its total addressable market over time.
The category itself is at a turning point. Awareness around sustainable period products has grown steadily through social commerce and community-driven content — the same channels that built HealthFab’s early user base. Converting that awareness into repeat purchasing at scale, across general trade and quick commerce, is precisely where the ₹20 crore gets to work.
