Mumbai-based Subko Coffee Roasters has recently raised a whopping $10 million in a funding round in which several notable investors participated including Zerodha’s Nikhil Kamath, The Blume Founders Fund, The Gauri Khan Family Trust, and actor John Abraham, among others.
According to a press release, the company aims to utilize the funds towards hiring new talent, creating tech-enabled customer experiences, strengthening product and R&D, improving farm-level infrastructure for specialty green coffee and fine cocoa beans, and launching new ‘ready to drink’ coffee products.
Besides this, the startup is planning to launch its flagship experience cafes in different formats across select cities in India, and abroad.
Speaking of the development, Rahul Reddy, founder, CEO, & creative director of Subko, in a statement said,
“Nikhil’s participation is not just an investment but a testament to our brand’s potential. His genuine desire to enable the growth of homegrown Indian brands and ability to intertwine complex value judgments in consumer markets aligns perfectly with our mission. I am also deeply grateful to all the investors as well who have supported us before Nikhil’s arrival on board,”
Nikhil Kamath, co-founder of Zerodha stated,
“My journey with Subko, transitioning from a customer to an investor, has given me unique insights into the brand’s evolution and potential. I am eagerly looking forward to witnessing the brand’s narrative unfold and flourish in the coming years,”
Subko offers caffeinated drinks along with baked bread-pastries and coffee roasters. It sources specialty coffee, fine cacao, and wheat directly from farmers and emphasizes hyper-traceability, which involves tracking and documenting every step in the supply chain, including recent block-chain-enabled coffee and pioneering direct tipping systems for coffee farmers.
Among its competition, Subko counts Third Wave Coffee, Blue Tokai, Rage Coffee, Slay Coffee, Sleepy Owl, and Seven Beans Co.
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