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Home/Blinkit

Blinkit

Kriti Sanon in Hyphen officer uniform on the left, and a Blinkit app screen showing Hyphen All I Need Sunscreen SPF 50 PA++++ on the right, from the Hyphen x Blinkit commercial
  • IndiaNews

Hyphen’s “Kriti Sanon quits” post was a stunt. She’s now Chief SPF Officer — and she has a Blinkit ad to prove it

The skincare brand deleted a dramatic exit announcement, set off two days of panic, and on Sunday revealed the whole thing was a setup for a sunscreen launch with Blinkit.

  • Mohammed Haseeb
  • 27 April 2026
Logos of Blinkit, Swiggy Instamart, and Zepto — India's three dominant quick commerce platforms
  • Features

Blinkit Made Money. Swiggy Didn’t. Where Does Zepto Stand?

Three companies, same business, three very different balance sheets. As Zepto marches toward a ₹11,000 crore IPO, India's quick commerce war is finally producing a profitability scoreboard — and the gaps are widening.

  • Asiya Nayab
  • 9 April 2026

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