Bollywood stars Akshay Kumar and Rana Daggubati, have recently announced that they are coming together to launch Socialswag, India's first influencer-led marketplace. The platform is projected to launch in February 2021. The platform aims to enable people to connect with celebrities, influencers, bloggers and other inspirational individuals via direct interactions and learning forums. Speaking of the projected development, Akshay Kumar, said, "I have seen so many opportunities in the digital domain this year and I believe being able to connect with fans through this platform with some of our products like my Masterclass or a Virtual Selfie will give not only me, but all my peers an additional opportunity to closely connect with fans in these changing times." On similar lines, Rana Daggubati, quoted, "This is a very fast growing space and I\u2019m super excited to be partnering with Akshay sir. We will bring the best of sports, entertainment, and vocational opportunities to this platform and look to make it best-in-class. Our launch with our first few products will be in the first quarter of next year and the team is working towards making the fan experience a unique one for the global Indian audience."