#BrandFusionSMX Sales and Marketing Experiences

#BrandFusionSMX encourages entrepreneurs for aligning sales & marketing strategies


Annex Investments and Venture Central hosted #BrandFusionSMX Sales & Marketing Experiences on 27 Nov with the SME Community in attendance at The Co-Dubai, Saaha Offices, Souk Al Bahar. The event was the celebration of the 8th #BrandFusion B2B Entrepreneurship series.

The anticipated event opened with an insightful plenary speech by Mr. Cinar Kurra, CEO of Catalyst, a Masdar-BP initiative, startup technology accelerator based in Masdar City, Abu Dhabi. With a clear vision to help build a robust startup ecosystem focused on sustainability in Abu Dhabi. Catalyst supports innovative seed ideas with startup value focusing on the utilisation of technology to derive sustainability.

Through funding, training, one-on-one mentorship, and access to the support of the award-winning Masdar City Free Zone and the state-of-the-art research facilities of Masdar Institute, now part of Khalifa University of Science and Technology, Catalyst offers a distinct advantage over other business accelerators.

Ms. Namrata Balwani, Marketing & Customer Experience Consultant delivered a strong message in her keynote empowering the next generation of marketers and laying emphasis over the importance of customer experience.

Mr. Khaled Ghorab, Business Coach GCC & South India “The Relationship Architect” at Asentiv never fails to keep his audience on their toes as he delivers an equally interesting presentation addressing the entrepreneurs with the positive impact of building relationship strategies on the businesses.

‘How your branding and marketing initiative drive sales’? asked Ms. Charlotte Anthonissen of Igloo Digital Agency to address the current and relevant issues to the audience composed of business owners, founders and entrepreneurs. She highlighted a few case studies showing success in sales through marketing personalization and customer experience that leaves a lasting impression on the customers.

Cyber Security and Influence marketing through social media advocates Mr. Geir Christian Karlsen of AppsCo – an international company providing a portal for enterprises to manage access to applications and services for employees and clients. AppsCo enables users to securely manage access to their applications with a patented Blockchain Data Protection solution.

Mr. Kevin Czok, Co-founder of HDC stressed on the importance of controlling descriptive content with automated distribution. Hotel Data Cloud (HDC) is the world’s first database that manages descriptive content for hotels. It acts as a one-stop-shop that hosts the comprehensive descriptive content of hotels, ranging from large luxury resorts to local B&Bs. HDC’s content is distributed through a data feed to booking channels globally.

In this edition, Annex Investments partnered with V7 Group under the leadership of Mr. Yousef Hamza, advisor to nearly 3500 entrepreneurs. He inaugurated the ‘Positive Impact Challenge‘, an elevator pitch competition for startups that aims to incubate and accelerate innovative startup ideas in the areas of Environment, Sustainability, Innovation, Smart City and Digital Health. In his speech, Mr. Yousef Hamza encouraged startups and entrepreneurs to pitch their business ideas to V7 Group as it is dedicated to helping startups and SMEs by providing top-notch services in strategy, legal procedures and seed funding. Elevator pitch was hosted simultaneously in the event – definitely one of the highlights of the event.

The event was truly a success with the support of its Strategic Partners and Event Partners namely:

The Co Dubai – the first coworking space and incubator approved by the Dubai SME.

Catalyst – a startup technology accelerator with a clear mission to help build a robust startup ecosystem focused on sustainability.

Carter and White – a luxury brand combining timeless tailoring with impeccable materials offering utmost comfort and outstanding style.

Fuel Ventures – a VC fund that focuses on the early stage B2B and B2C marketplaces, providing a unique combination of mentorship and access to investments required to turn business ideas to success stories.

Champion Digital – a member of Champion Group that specialises in latest digital advertising solutions including LED Screens, LCD signage displays and interactive technologies.

Legal Path Consultancy –  a very respectful law firm delivering consistent and outstanding legal & support services for over two decades serving to a wide spectrum of clients.

Shareyaar – the number one go-to app for events.

Parham and Co. Holdings – a holding company specializes in Information technology, creative design and marketing.

Hubpreneur – a dedicated networking app for entrepreneurs.

Equinoxx – a luxury fashion brand with a focus on fine details on the elements essential to every product i.e. Quality, Design and Experience.

Marj Hospitality – a private holding and investment company.

Yovza – an initiative to change the way construction works in the region and a leap towards a greener environment created by TFC FZC.

Roots DXB – a community that helps connect like-minded individuals aiming to build long-lasting relationships that unite industries across sectors.

TradeStars – a fantasy sports game platform where users compete with each other for revenue by trading fantasy trade stocks.

Xepplin Blockchain technologies – a startup development that involves a methodology of cryptographic ledger systems and applications for aviation.

Spread Your Wings – an educational-tourism company that offers bespoke education experiences in Dubai for success-driven students and aspiring professionals.

Strathclyde University – Business School offering postgraduate programmes.

Doola Digital – Digital Marketing Company based in Dubai

LAFFAZ Media – a media platform that brings the best of the startup ecosystems of MENA and India – providing various avenues to startups to connect, network and magnify their reach.

Pop Retail / Upscale – a consultancy company that targets commercialisation and retail space stimulation bringing inactive inline retail spaces to life by turning inactive hoardings into temporary shop units.

Kite Partners – Team of experts in marketing and corporate strategy supporting clients growth with balanced skill sets complementing clients’ structures and deliver both planning and implementation of full strategic plans.

Leaders In Digital – support businesses, entrepreneurs and personal brand grow digitally through social media, advertising, SEO and Analytic techniques

In this edition of #BrandFusion B2B Entrepreneurship Series, Annex Investments and Venture Central partnered with RootsDxb to host the #BrandFusionConnect business-networking segment at The Galliard Brasserie, The Address Downtown. A turn of more than 300 business professionals attended the event making it a resounding success and a very effective wrap-up of the evening of festivities.

Mr. Ahmed Nasser Al Nowais, Founder & CEO of Annex Investments was delighted to see a huge turnout of participants encompassing a number of venture capitalists, seed investors, government institutions and corporate brands.

“Annex Investments was built with the underlying purpose of bringing in and supporting new business ideas to the market and investing in start-up companies and seeing the support of both corporate and government sectors this is the correct indication that the economy is evolving continuously and everyone is united leading to strengthening the UAE Economy.” – said Mr. Nowais

Venture Central wishes to express its sincere appreciation to all partners and the whole SME Community for continuously supporting #brandfusion B2B Entepreneurship Series.

For more information and updates, check out venturecentral.ae


Source: Press Release


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