Delhi-based beauty startup Nature\u2019s Tattva last week on April 20, made the announcement of its $150,000 funding round led by Bollywood singer Sukhbir Singh and Rakhee Singal, Co-founder, Startup Buddy. Dhianu Das of Alfa Ventures and angel investors including Bharat Sheth and Ajay Mahendru also participated in the round. The startup in a statement said that it will utilise the funds to scale its operations, acquire new talent, and supplement its brand building activities. Statements enclosing the funding round for Nature's Tattva \u201cThe beauty consumer space has always been a lucrative space and the growth anticipated is huge.\u201d - Sukhbir Singh \u201cThe natural and organic beauty segment is increasing at a CAGR of 10.2 percent for the last three years; this is a good space to be in.\u201d- Rakhee Singal, Co-founder, Startup Buddy \u201cWe are looking to solve three pressing problems in the beauty space, (1) No product is 100 percent natural; (2) Products are not fresh; (3) Even if products are 100 percent natural, they have a small shelf life.\u201d- Megha Wadhwa, Co-founder of Nature\u2019s Tattva \u201cCurrently in year one, we were looking to build a brand, which stands for quality. We will now be launching some unique products that extend our commitment to organic and natural beauty products. Our focus will be to use zero chemicals.\u201d- Karnesh Mahendru, Co-founder of Nature\u2019s Tattva About Nature's Tattva Founded in October 2018 by Karnesh Mahendru, Delhi-based Nature\u2019s Tattva offers beauty products through online marketplaces Amazon, Flipkart, Nykaa and its own e-commerce platform. The company has reported a sales of INR 1.6 crore in its first year of operations.