India’s men’s ethnic wear market is large, fragmented, and for a long time dominated by brands that either went too premium or too plain. Kisah has spent the last few years threading that needle — and investors are now paying attention.
The Kolkata-based men’s and kids’ ethnic wear brand has raised ₹35.9 crore (approximately $3.8 million) in a Series A funding round led by Fireside Ventures, with participation from individual investors. The company’s board approved the issuance of 38,220 Series A preference shares at ₹9,393 each to raise the amount.
According to the reports, Kisah will be valued at around ₹211 crore post-money — a 70% jump from its pre-Series A round, where it raised ₹13 crore from Wow! Momo co-founder Sagar Daryani, alongside Apoorv Salarpuria, Rahul Todi, Vinod Dugar, and Inflection Point Ventures.
Kisah was co-founded in 2018 by Yash Sarawagi and Yashwi Ladasaria, then later joined by Saurav Kothari. The brand offers high-fashion ethnic wear for Gen Z and millennial men at accessible price points. The brand began with a marketplace-first approach and is now evolving into a full omnichannel player — with offline expansion firmly in its sights.
Kisah delivered 65% year-on-year revenue growth to ₹41.8 crore in FY25, up from ₹25.3 crore in FY24, while profits more than doubled to ₹2 crore. Profitability at this stage, in a fashion brand no less, is rare — and likely what convinced Fireside Ventures, a firm known for backing consumer brands with genuine structural staying power, to take the lead.
Kisah used e-commerce to build a pan-India reach before it had a single offline store. That discipline — demand before infrastructure — is now the foundation its omnichannel expansion rests on. The fresh capital will deepen offline presence and scale D2C operations.
For a brand that has stayed profitable while growing 65% in a single year, the question now is how fast it can build retail density without breaking the unit economics that earned it this round.
