UAE’s Al Tayer Group shuts down its e-tailer Nisnass

Nisnass shuts down
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Featured image: Nisnass.com


UAE-based Al Tayer Group has recently announced that its e-tailer Nisnass will close down its operations from July 16. The company in a statement said,

“As with many startups, we are compelled to continuously review our trajectory and focus our resources towards achieving our mission in the most effective way. Nisnass has played an instrumental role in our evolutionary journey and has valuably contributed to the maturity of our organization and the growth of our digital team.”

The company also clarified that Nisanass’ sister company, Ounass will continue to operate and will work on its expansion.

“Our next step will be to redirect our talent, absolute focus and resources into accelerating the successful growth of Ounass as the leader in the Middle East online luxury sphere; solidifying our position as the region’s go-to luxury shopping destination,”

Ounass is also offering 90 percent discount on all its products.

Founded in 1979 in the UAE, Al Tayer Group is a privately-held, diversified company with operations in 12 countries in the Middle East and beyond.

The company launched the Nisnass mobile app in 2018 and featured renowned brands like Nike, Tommy Hilfiger, Gap and many more. Nisnass offered pay-on-delivery option and free return policy.

Al Tayer Group didn’t mention the reason for shutting down Nisnass, however, it is assumable that it is due to the COVID-19 crisis, since the company is now focusing completely on Ounass and offering a substantial discount.


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Jayant Arora

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