ⓘ Image source: blog.whatfix.com
California-headquartered Whatfix, a digital adoption platform (DAS) today raised $32 million in a Series C funding round led by Sequoia Capital India, with participation from existing investors Eight Roads Ventures, F-Prime Capital, and Cisco Investments.
As stated by the Vara Kumar, Co-Founder and CTO of Whatfix in a statement today, the company in a statement today said that they will deploy the fresh funds to drive product development and to address the growing demands for DAS in markets like Europe and Australia.
“This latest funding will help us to expand our product offerings globally and continue to help enterprises realize the full value of their digitization effort,”
“Whatfix will continue to hire across all functions and geographies and provide the leading digital adoption platform that enables clients to drive adoption across applications, browsers and devices; is easy to deploy; has the most open ecosystem and is truly secure”, Kumar added
Commenting over the investment round, Khadim Batti, the CEO & Co-Founder of Whatfix highlighted the significance of digital adoption as…
“As the future of work evolves, enterprises must invest in Digital Adoption now to prepare for the next wave in the digital workplace. Mainstream employees and alternative workforce will need to be digitally savvy, stay focused on key digital activities, use BOTs to enter data and perform routine tasks, re-skill themselves by self-learning in the flow of work, and be comfortable acting on hyper-personalized guidance,”
“Personalized in-app guidance, automation and quick discovery will help enterprises and their workers be more productive and reduce cognitive overload” Batti added,
Tejeshwi Sharma, Principal, Sequoia Capital India LLP shared his view of Whatfix and digital adoption as…
“Software is penetrating the deepest crevices of enterprise workflows at an unprecedented pace. Enterprise software spend is $450B+ globally growing 9% y-o-y. A new category of Digital Adoption Solutions (DAS) is fast emerging to ensure user adoption keeps pace with software purchase”,
“Whatfix has been instrumental in shaping the DAS category by innovating products aimed at democratizing adoption and efficient use of software products. Khadim and Vara have taken a customer-first approach, a reflection of their deep understanding and empathy for the end users. Sequoia India is stoked to be joining them in this category creation journey”, Sharma added
Shweta Bhatia, Partner at Eight Roads Ventures said…
“Whatfix’s digital adoption platform is quickly establishing itself as an important pillar to accelerate user adoption of technology stacks of leading global enterprises,”
“We are proud to be their partner and are excited to see how Whatfix continues to bring innovative new solutions to revolutionize software adoption and the future of work,” Shweta added
Whatfix – in numbers
Started in 2014 by Bengaluru, India-based entrepreneurs Khadim Batti and Varakumar Namburuto to help enterprises drive digital adoption, realize user productivity, and elevate user experience across enterprise applications. The company currently runs on 230 employees through 6 global offices, claims to be serving 500 global customers including Automation Anywhere, Experian, Grifols, REG Services Group, Reed Specialist Recruitment, Sentry Financial Services, Cardinal Health Canada, DaVita Healthcare, BMC Software Inc., among others.