The One Atelier has launched The One Capital, a blockchain platform designed to bring tokenised investment into branded residential real estate. The announcement was made on 27 April 2026, with Milan listed as the operational base for the new venture.
The platform targets the earliest, and typically most inaccessible, stage of the development lifecycle: pre-launch and early-phase projects where brand alignment and design decisions have the most impact on long-term value.
The move comes at a notable moment for the sector. Branded residences command an average price premium of 33% over comparable non-branded properties globally, according to the Savills Branded Residences Report 2025–26. The total number of branded residential schemes worldwide is projected to exceed 1,000 by the end of 2026, up from just 323 in 2015.
The One Atelier has spent two decades working with globally recognised lifestyle brands on residential projects — among them Karl Lagerfeld, Fendi Casa, ETRO, Armani Casa, ELLE, and Dolce & Gabbana. The One Capital is positioned as a direct extension of that work, applying structured capital frameworks to the kinds of projects the studio already handles.
Through the platform, economic rights linked to selected branded real estate assets are digitally represented as tokenised bonds — backed by Web3 infrastructure and designed to align with existing financial standards, subject to applicable laws and regulatory approvals. The underlying properties themselves are not tokenised; ownership and land registry structures remain unchanged.
“The One Capital is a natural extension of how we already operate. We work at the earliest stages of branded real estate projects, where decisions around brand alignment, positioning and design have the greatest impact on long-term value. The maturity of the technology now allows us to apply more structured and transparent approaches to early-stage development, supporting developers in project planning, alignment and execution across an ultra high-end network of luxury properties.” said Michele Galli, CEO, The One Atelier
Gabriele Carusi, Managing Director at The One Capital, framed the platform’s ambition as a structural shift rather than a product launch.
“Our ambition is to bring branded residences into the evolving landscape of real estate tokenisation, creating a clear and transparent framework that supports value creation from the very beginning. By reshaping how early-stage development is structured and deployed, we’re introducing a level of efficiency not typically seen at this stage, without ever compromising control, quality or the integrity of the projects we support.” added Gabriele Carusi, Managing Director, The One Capital
For developers, The One Capital offers an alternative capital route that can support early cash flow and strengthen financing structures — areas that have traditionally been underserved in the luxury segment. The platform emphasises governance, on-chain transparency, and a streamlined investor experience as its core operational pillars.
The One Atelier says further details on projects and investment structures will be announced in the coming months.
