D2C Fashion Brand Bewakoof launches curated marketplace

D2C fashion company Bewakoof Brands has recently announced a curated E-commerce marketplace encompassing like-minded brands. The company has launched the marketplace with over 150 brand partners including Chumbak, Noise, XYXX, Brown Mocha, and HueTrap, among others. These products will be made available on the Bewakoof platform.


The company is aiming to generate INR 500 crore brand sales in the next 12 months. As per a press statement, Bewakoof is also planning to tap into home decor by FY22.

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Speaking of the latest development, Prabhkiran Singh, Founder & CEO of Bewakoof, in a statement said,

“Bewakoof is partnering with other goofy hatke brands to be our Humsafar with the objective of offering our end consumers deep access to curated fun expressive brand options across fashion, home, accessories and beauty. Our aim is to become India’s biggest platform for creative merchandise. The D2C wave is birthing lots of very interesting alternate exciting brands but they don’t necessarily get relevant visibility or are presented in the right ambience. Regular marketplaces are very algorithmic price driven generics. Our focus is brands that speak to consumer’s hearts and niche focussed at meeting unmet but important gaps in the market.”

Extending his gratitude towards Bewakoof, Nishant Bakliwal, Co founder Brown Mocha, said,

“The marketplace at Bewakoof.com helped us scale and reach our desired target audience by allowing us to leverage their expertise in logistics and marketing.”

On similar lines, Anurag Srivastava, Founder Mad over Print, says,

“Mad over print as a brand draws shoppers who won’t settle for mediocrity and are mad about uber cool printed products. We observe transparency and harmony in the marketplace curated by Bewakoof. The vibe of MOP & Bewakoof matches at the perfect level as both the brands have fresh cool ideas, support vocal for local and originally made in India.”

Gaurav Khatri, Co-founder Noise says,

“This association with Bewakoof.com will accelerate our vision to reach out to more and more customers and provide them with the best of technology. We have always lived up to our expectation of democratising technology and this is an extension of our commitment to our consumers. As a brand, Bewakoof.com believes in adding lightheartedness to life through its self-expressive products and fun shopping experiences and that is what we as a brand believe in. As both home-grown brands, we understand that this partnership will strengthen our position in the market.”

Vivek Gambhir, CEO boAt, says,

“At boAt, we have been continuously working on expanding our market share and product visibility across all fronts, offline and online. We are happy to collaborate with a platform like Bewakoof.com that shares similar brand ethos with regards to the product offerings for our ever-dynamic consumers. The partnership speaks for both the brand’s millennial and Gen-Z audience who are always on the lookout for quirky yet durable products.”

Rahul Anand, CEO Ustraa,

“We are building a men’s focused grooming brand, and coming together on Bewakoof’s curated marketplace will further allow us to build this category, as it will open up new frontier across customer segments. Bewakoof.com, a curated and creative marketplace partnership shall help in gaining a new customer base”

Yogesh Kabra, Founder XYXX Innerwear, said,

“Marketplaces have made aspirational products and brands sell like commodities. DTC brands need representation that puts experience and community as priority. Bewakoof helps us bridge this gap. They understand youth and their requirement better than any other brand and hence we are really excited to partner with them on the new marketplace”

Bewakoof is aiming to curate over 500 brands on its marketplace in the next 12 months.

Wajiha Wahab
Wajiha Wahab

Part of the editorial team at LAFFAZ, Delhiite by birth, Wajiha possesses a keen interest in reading about startups, accumulating information and presenting the same to the audience impressively.
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